The 2024 Metaverse Innovative Product Experience Season will be held at Shougang Park Warehouse from June 28 to August 31. This is a national innovative metaverse digital experience event jointly organized by the Metaverse Innovation and Development Working Committee of Beijing Information Technology Association and Beijing Shougang Construction Investment Co., Ltd. under the guidance of the Beijing Municipal Bureau of Economy and Information Technology. The event will present 12 metaverse immersive experiences, bringing an unprecedented technological feast to the public.

China's first national metaverse digital experience complex settled in Shougang Park

Shougang Park Warehouse, which seamlessly combines traditional industrial relics and futuristic technological scenes, was officially completed to be the country's first large-scale metaverse digital experience complex. Operated by Shougang Park, it integrates functions such as immersive and interactive metaverse experiences, science and technology exchange platform, innovation display window, R&D support base, commercial supporting services and other multi-dimensional content of the metaverse industry.

Focusing on the immersive and IP experiences of the metaverse industry, this year's Metaverse Innovative Product Experience Season will gather a number of high-quality consumer content and well-known IPs related to the metaverse, realizing the connection between industry and consumption, promoting the "front store and back factory" model of Shougang Park, and attracting more IPs and enterprises to settle in Shougang Park. Through providing the public with metaverse innovative product experience, it will create a new model of metaverse digital consumption and a popular internet-famous travel destination in Beijing, thus leading the city's information consumption and business model.

The first exhibition allowing visitors to experience 12 metaverse projects 

For the first time, this exhibition brings together 12 metaverse companies to showcase the digital consumption scenarios of the metaverse. Among them, five debut projects are particularly noteworthy: Blue Universe, a subsidiary of Beijing BlueFocus, uses a new generation of AI+xR spatial computing technology to create a strolling VR experience known as "Beijing Central Axis: Roaming around China", which enables visitors to “fly over” the "Digital Central Axis" and experiencing the immersive journey around Beijing; "A Dreamlike Visit of the Tang Dynasty" offline large-space immersive exhibition to explore Tang Dynasty culture, presented by Lingyu Technology (Beijing) Co., Ltd., explores the Zhaoling Tomb that has not yet been excavated by archaeologists, making visitors experience the brilliant elegance of the Tang Dynasty thousands of years ago; Beijing Shunwei Space Technology Co., Ltd. brings the multi-person surreal entertainment and socialization program – VP Killing, allowing players to wear Apple Vision Pro to experience the integration of virtuality and reality and travel beyond the limits of space and time via this role-playing game; The CCTV "Chinese Poetry Conference Immersive and Interactive Space" of China Media Group highlights the beauty of ancient poetry with digital technology; Beijing Xuanguang Technology Co., Ltd.'s "Look upon Qi Gong" allows visitors to meet renowned scholar and calligrapher Mr. Qi Gong in the metaverse world. 

In addition, Sichuan Changhong Jiahua Information Products Co., Ltd. brings the ultimate VR dynamic experience product "ShallxR iFly Chair"; Beijing Wenbo Yuanda Digital Technology Co., Ltd. uses the wearable AR device with the largest field of vision in China to create the "Ancient Sea Legend Metaverse Digital Exhibition", which will take you through the Triassic period; The "AIGC Protagonist Story Engine" of Beijing Lingdong Tiandi Cultural Development Co., Ltd. can customize personalized stories, so that the experiencers can become the protagonist of the story in the adventure of the digital world; "Qi and Magic Multiplayer AR Battle" presented by Beijing Zixiang Technology Co., Ltd. is an interactive AR real-life competitive game. At the exhibition, visitors can also experience the latest AI cultural tourism product "E-Travel Photography" developed by Beijing Tianxiang Qiyuan Technology Co., Ltd., drink freshly ground coffee prepared by the intelligent robot AESIR, and use the intelligent ticketing system of YeePay and Nebula-Link to verify digital tickets.

It is most noteworthy that the Metaverse Innovative Product Experience Season has achieved "four firsts": bringing together 12 metaverse companies for the first time to showcase the metaverse digital consumption scenarios; five major metaverse experience projects were debuted simultaneously for the first time; it brings together three top projection immersive large-space projects of PICO, NOLO and Vision Pro simultaneously for the first time; a smart contract solution was used to customize an exclusive digital ticket for each exhibitor for the first time.

Metaverse presents a new format of information consumption

The immersive, interactive, and diverse experiences for visitors make the future and imagination within reach at the Metaverse Innovative Product Experience Season in Shougang Park. Focusing on themes such as metaverse technology, metaverse industry, and metaverse life, it allows people to experience the charm of digital consumption, gain a glimpse of the development achievements of Beijing's digital economy, better understand and experience the importance of digital technology to all aspects of production and life, and actively participate in the development of the digital economy. The event vividly embodies Beijing's leading role in the innovation of information consumption and business models. 

The Metaverse Innovative Product Experience Season 2024 will fully promote the application of digital technology, help a number of solutions related to the metaverse, large models and related technologies to be put into the market as pilot projects, enrich the digital consumption scenarios for the general public, create a national digital consumption benchmark, and accelerate Beijing's pace to build a global benchmark city for the digital economy.

Come to explore the metaverse in Shougang Park this summer! 

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